THE LORENZO COLLECTION
Gentle Care for Little Ones
Thoughtfully created for the little people we love most.
The Lorenzo Collection is where this story began.
Named after Lorenzo and inspired by the journey that brought him here, this collection was created with one simple question at the heart of every formula:
What do delicate little bodies actually need?
Our answer was to keep things thoughtful.
Organic Cold Pressed Nourishing plant oils. Rich butters. Gentle botanicals. Simple formulations. No synthetic fragrance and no unnecessary ingredients added simply to bulk out the bottle.
Handmade in small batches in Shrewsbury with the same care we would want for the little people in our own family.
A gentle beginning for baby.
Thoughtful care. Delicate Essentials.
OUR APPROACH TO BABY CARE
Baby skin doesn't need a complicated routine.
That's why every Lorenzo product has a purpose.
Across the collection you'll find ingredients including Organic Shea Butter, Mango Butter, Jojoba, Calendula-infused Extra Virgin Olive Oil, Apricot Kernel Oil, Coconut Oil and non-nano Zinc Oxide.
Where aroma is used, it comes from carefully selected Organic essential oils rather than synthetic fragrance.
We don't use cheap refined seed oils as bulk fillers.
We don't add artificial fragrance simply to make baby smell perfumed.
And we don't believe a long ingredient list automatically makes a better product.
Instead, the Lorenzo Collection is built around recognisable plant oils, butters and botanicals chosen with purpose.
A NOTE ABOUT OUR VITAMIN E
You may occasionally see Sunflower Oil / Helianthus Annuus Seed Oil towards the end of one of our ingredient lists.
We want to be completely transparent about why.
We do not use sunflower oil as a bulk base or inexpensive filler within these formulas. A very small amount may be present as the carrier used in our Vitamin E ingredient, which we add to help protect our oils from oxidation.
We would rather tell you exactly why an ingredient is there than hide behind an ingredient list.
