Lily M began with a simple question

From Eczema to Everyday Rituals

What am I putting on my skin every day?

After struggling with eczema, I found myself paying closer attention to ingredients and searching for products that felt gentler, simpler and more connected to nature. The more I looked, the more I realised many products relied heavily on artificial fragrances and ingredients I didn't fully understand.

So I began creating my own.

What started as making small batches in my kitchen quickly became a passion for creating skincare, soaps and home fragrance using botanical ingredients and pure essential oils.

Growing Lily M

What began as a personal journey slowly grew into something much bigger.

From local markets and handmade labels applied one by one, Lily M has grown into a high street store in the heart of Shrewsbury, where every product is still handmade in small batches.

While many things have changed over the years, one thing has remained the same:

Our commitment to creating products scented only with pure essential oils and crafted with ingredients we believe in.

More Than Skincare

Today, Lily M is more than skincare.

It is a collection of everyday rituals designed to help you slow down, reconnect and create moments of wellbeing throughout your day.

From the uplifting freshness of Citrus Grove to the grounding warmth of Grounded Ritual and Dusk, every collection has been thoughtfully created to bring a different mood, feeling and experience into your home.

Whether it's a morning skincare routine, an evening bath or simply scenting a room with essential oils, we believe small rituals can have a meaningful impact on how we feel.

Handmade With Purpose

Every Lily M product is still handmade in small batches from our Shrewsbury store using carefully selected botanical ingredients and pure essential oils.

No artificial fragrance oils.

No unnecessary complexity.

Just thoughtfully made products inspired by nature and designed to become part of your everyday routine.

2023 - Opened Our Market Hall Shop

2025 - Opened Our High Street Store

A Little Note From Nisa

"When I started Lily M, I never imagined it would grow into a high street store with collections, workshops and a community of people who love natural products as much as I do. Thank you for supporting a small independent business and being part of our journey."

🤍

Nisa
Founder, Lily M